A job board's primary purpose is to help recruiters advertise their job openings and connect them to highly-targeted applicants that are looking for job opportunities. A job board will assist an organization in recruiting and hiring the vital talent they require and help job seekers become aware of the variety of opportunities available and find a good match for their skills.
If you already have connections in your industry, you're in a great position to help a company find the talent and applicants it needs. However, it can be difficult to do this process properly if you've never launched a job board before.
Here are five simple steps to help you learn how to start a job board:
1. Choose Your Specialty and Target Market
As a hiring manager or recruiter, you have a variety of areas you can focus on, however, it is a good idea to choose a specialty and target market.
You can select a niche based on the following criteria:
- Geographical location
- Job position and roles
- Contract or terms
- Keyword trends
- Competition
- Demands
Researching these criteria will help you understand the best industry to focus on that matches your expertise, and enable you to highlight and promote specific and highly-targeted jobs on your job board.
2. Gather Relevant Job Postings
Once you've decided on a niche and industry for your job board to focus on, you'll need to start collecting job posts that fall into those categories and complement your expertise. Contact employers directly and collect any high-quality and relevant job postings. Request their job openings and introduce them to your job board; present it as a new and effective resource.
3. Develop Partnerships
Form a partnership with knowledgeable service providers that have information on job seekers or businesses in your industry. You'll need to choose a software solution that helps you hire targeted applicants.
You can work with a website developer to integrate a custom job board solution into your website, or you can work with a cloud solution provider that has an easy way to incorporate job boards into your current website while also handling all hosting and upgrades.
4. Produce High-Quality Content
Create high-quality content to help you rank high for relevant job-related keywords and encourage job seekers to visit your online job board. Generate engaging and optimized employment-related content. You can improve the quality of your content by including:
- Blog posts
- Press release
- Videos
- Audio
- Infographics
- Q&A forums
- Research and reports
- Online courses
5. Launch and Monitor
Once you've established the job board on your website, you’re ready to go live.
By collaborating with a service solution, make sure your job board can measure and track critical data, such as:
- Number of visitors
- Number of views
- Average browsing time
- Job applications submitted
- Job posts fillings
By tracking these important indicators, you can track your progress, observe if your target audience is growing, and see if you're meeting your goals.
Growing your job board's community, audience, and activities will take time, so you have to be consistent in monitoring, promoting, persevering, and improving your job board.
